Hooks first, product second
We write to the hook. Several openings per concept, so you have something to test instead of one video to hope for.
UGC
Ads that look like a recommendation.
Creator-style video, filmed and edited in batches and delivered ready to run as paid ads or organic posts. For brands that need a steady supply, and creators who need a reel that sells.
Priced per project — tell us what you need and we will quote it.
Polished ads get skipped. This does not.
A phone-shot video of a real person using the thing beats the commercial almost every time, because it reads as a recommendation instead of a pitch. We make that on purpose: written to a hook, shot to look unscripted, and delivered in enough variations that you can actually test which one works.
How it works
From first brief to ad-ready files
1
Brief
We agree the product, the customer and the angles worth testing, then build a concept list before anything is filmed.
2
Script
We write to the hook rather than the product, with several openings per concept so there is something real to test.
3
Shoot
One shoot day covers multiple concepts, each in several cuts, with the right faces and the captions burned in.
4
Deliver
Vertical, square and horizontal, licensed for paid use and organised to drop straight into an ad account. We can run them too.
The usual problem with UGC
One creator video is not a campaign. You need ten variations before you find the one that converts.
The footage comes back unusable: wrong aspect ratio, no hook, no captions and no licence to run it as an ad.
Sourcing, briefing and chasing creators costs more hours than the ads ever save.
Enough variations to actually find the winner.
How we produce it
Filmed in batches
One shoot day produces multiple concepts, each in several cuts, with captions burned in and faces that match your customer.
Ad-ready delivery
Vertical, square and horizontal, licensed for paid use, named and organised so they drop straight into an ad account.
Run it and read it
We can run the ads as well, and report back which hook, which creator and which cut actually brought in the sales.
Get enough variations to find the winner.
Book a discovery call and we will put together a concept list and a shoot plan for your product.
Priced per project — tell us what you need and we will quote it.