What the first 90 days with us actually look like
Most agency onboarding is deliberately vague about timing, because vague is safer. Here is ours written down, including the parts that are slower than anyone would like.
Weeks one to three: set up
This is the unglamorous stretch, and it is the one that decides whether the rest works.
We build or rebuild the site, claim and tidy your profiles, load the CRM, and wire the automations — missed-call text back, follow-up sequences, review requests. You hand over access once and we do the configuring.
We also run the first filming day. One day on site produces the material for the first month or two of content, which is why it happens early rather than when we run out.
What you will see in this window: not much publicly. A lot of admin, a shoot, and a stack of things quietly starting to work in the background. Revenue does not move yet.
Weeks three to six: attract
Content starts going out on a schedule, on the platforms your plan covers. Campaigns start where your customers actually are. Your name begins appearing in local search.
The first thing most clients notice here is not leads. It is that posting is simply happening without them. That sounds minor and it is the reason the rest compounds.
If ads are part of your plan, this is also where the first real data arrives — which usually means finding out what does not work before finding out what does.
Weeks four onward: convert
This is where the fastest wins live, and it is why we build it early.
Every enquiry gets answered. Missed calls become text threads within seconds. Follow-up keeps working on a lead while you are on a job.
If you have been losing enquiries to voicemail — and most businesses have, without knowing the number — this part can change your month before any campaign has had time to matter.
Week eight onward: report
A standing call and plain reporting on leads, bookings and spend. Not impressions. The call is monthly, twice-monthly or weekly depending on your plan.
The point of the first real report is to decide what to kill. Something always underperforms in month two, and finding it quickly is most of the value.
What is fast and what is not
- Days: missed-call capture, follow-up, review requests. Mechanical fixes, immediate effect.
- Weeks: paid campaigns producing usable data. Content consistency becoming visible.
- Months: local search position, review volume, the compounding effect of a library of content.
Anyone promising month-one revenue from organic content is selling something. The honest version is that the mechanical work pays quickly, and the visibility work pays later but keeps paying.
The one thing that slows it down
Access. Nearly every delayed launch we have had traces to waiting on a login, a domain, or approval on a draft.
If you can clear that in the first week, the ninety days run as described.